The beginning of the New Year usually marks the start of a New Year’s resolution, whether that is to tackle the extra weight gain over the festive season, cut down or quit drinking and/or smoking or make a start towards eating healthier. But do many people actually stick to their New Year’s resolution? According to research conducted by Strava, they concluded that most people quit by the second Friday in January, commonly referred to as “quitters' day”.
Sticking to a resolution is difficult for most but it is a perfect time in pharmacy to start thinking about how you interact with your customers to help them achieve their new year goal and more importantly, sustain it!
You could consider running a health promotion campaign on topics that support New Year New You. You can find briefing sheets on NumarkNet to support you with this.
You can complete our online training module on New Year, New You which is ideal for your counter team to learn about the appropriate advice to give to patients.
For the Pharmacy Team
This resource has been developed to help members acquire and set up a range of private services.
Promote your services online by downloading our digital marketing resources for a range of different health promotions and services.
Should my pharmacy provide private services?
It is important to consider the demographics of your community and the local needs of the community to determine what private services may be appropriate. You could complete our Pharmacy Excellence on Understanding Your Local Health Needs to help with this.
Use the interactive profitability calculator to estimate the potential profitability for your pharmacy:
Benefits for your customers
- Easy access to professional help and advice
- Access to a ‘Prescription Only Medicine’ (POM) treatment without the need to visit their GP
Benefits for your business
- Increase your profile as a healthcare provider in your community
- Increase footfall of both existing and new customers
- Opportunities to generate additional revenue
- Service revenue
- Link selling to a range of over the counter (OTC) products
The Healthy Living PGD bundle* available from Pharmadoctor contains the following 3 PGDs to enable you to offer a comprehensive clinic.
- Weight loss
- Alcohol reduction
- Smoking cessation
*Available at a discounted annual price of £106.20 per pharmacist.