More and more patients are now choosing to get their prescription from an online dispensary rather than their local pharmacy. so it’s more important than ever to ensure you are raising awareness of the benefits your pharmacy offers.
Whilst you will know all the benefits your pharmacy can offer compared to an online service, your patients might not, so it’s important to remind them that their local pharmacy has so much more to offer than just prescriptions.
Online pharmacies do offer patients an alternative option in how they receive their prescriptions, and can be convenient for those who don’t have an urgent ailment or want the added discretion. However, for patients who have complex conditions, or want advice on a health concern, local pharmacy is vital in providing the face-to-face healthcare they may need. Losing this might not always be taken into consideration when people decide to switch, so it’s important to highlight the pros and cons of both options to allow them to decide which offers them the most suitable service.
In your August One Pack Promise you will find some materials for you to display in your pharmacy that highlight some of the benefits of local pharmacy over online services. We will send you new posters each month up to December to keep the campaign fresh. These posters will also be available to download. Alongside this, continue to take advantage of the range of resources available on NumarkNet to run health campaigns, promote your vaccination services, and keep up to date on training.
We know how important local pharmacy is to patients and communities as a whole – make sure you’re standing out from the competition and continuing to give your patients the best service.