Staff development is key for any business. Counter Excellence helps you support your counter assistants.
What is Counter Excellence?
Counter Excellence is a programme of free monthly training modules aimed at counter assistants who have completed their MCA and are looking for ongoing development and updates.
These modules look in depth at specific categories, everything from product advice to customer service tools; ie self help tips, OTC treatment advice and recommendations.
Each module includes a Q&A so your counter staff can be awarded certificates proving they have ‘Counter Excellence'.
We issue one copy of Counter Excellence per four counter assistants to encourage team work, though questions must be completed individually to validate learning.
Please note: Certificates will only be awarded for the three most current modules. Unfortunately we are unable to mark past modules.
How will my pharmacy benefit?
- Increase patient loyalty
- Improve customer service
- Keep counter assistants updated on industry information
- Provide staff with ongoing development
- Ensure counter assistants deliver timely and accurate advice
- Different category each month
- Exposure to conditions and advice may not have come across before
What will I learn?
Each module provides in depth training on topic specific subjects. Examples of past modules include:
- Allergy
- Bladder weakness
- Children's health
- Coughs & colds
- Digestive health
- Eye care
- Feminine health
- Footcare
- Indigestion & heartburn
- Keeping healthy
- New baby
- Oral health
- Pain
- Selling skills
- Sexual health
- Skin conditions
- Smoking cessation
- Teenage health
- Travel health
- Weight management
- Winter health
Download sample skin conditions module
Is there a subject you think we need to cover? Please let us know.
How do I sign up?
Start receiving your monthly training modules.
SIgnups after the 8th of the month will receive the following month's issue as the first module.

