This programme requires all participating member pharmacies to achieve and maintain the qualification criteria as outlined in this document. Please contact us with any questions on 0800 783 5709 or via our contact form.
If you have 5 or more outlets within Numark and are interested in signing up to Celebrity Slim please select "Group" from the drop down menu on the order form.
Probiotec agree to provide support to qualifying pharmacies in the following ways:
Promotion / Marketing
Using print media, we will run a series of specific promotions to drive customers in to participating member pharmacies.
On-line resourcing. All media approaches will take customers to www.celebrityslim.co.uk. This online resource will list all stockists within a local geography of the customer - using a postcode driven store locator. Consumers will also be able to register for the programme via the Internet.
In addition to the direct marketing activities we will also provide a national and local PR campaign to increase awareness of the programme.
Qualifying Criteria to Stock and Distribute Celebrity Slim
1 Agree that Celebrity Slim will be your preferred meal replacement/weight management programme.
2 Member pharmacies will offer a weight loss consultation service to customers free of charge.
3 Each qualifying member pharmacy will agree to the merchandising and promotional criteria, displaying all materials provided and ensure that the in store brand presence is optimised. A Numark brand identifier will be provided and must be displayed prominently in your pharmacy window in order to maximise the benefits of television advertising. All stores are subject to a merchandising check without prior notice.
4 Initial stock and in store space allocation. To maximise impact, we suggest that each member allows for a 1m bay per store. However should space limitations be a concern a smaller option is available subject to Numark's agreement.
5 Counter staff will be required to erect simple merchandising displays (posters, shelf talkers, etc) and merchandise your Celebrity Slim product according to planogram.
6 Relevant member pharmacy's staff will complete an online training programme and also subscribe to and participate in the ongoing training made available online or face to face.
7 Participating pharmacies must agree to forego their margin for sales to staff in the first two months after launch as an incentive for staff to try the programme.
8 Celebrity Slim will endeavour to operate up to two major promotions annually. These promotions may require store participation for activities including but not limited to sampling, tasting sessions, gift with purchase, competitions and weigh-ins. In the event that special equipment is required to run these promotions, equipment will at its total discretion be provided by Probiotec.
9 For any Numark member participating in e-commerce and intending to include Celebrity Slim as part of this offering, Numark members will seek approval via Numark from Probiotec regarding brand representation and product imagery to ensure the Celebrity Slim brand is portrayed in line with brand guidelines. All Celebrity Slim images used online are to be brand approved images. All images provided with regard to online usage are to be for this purpose only.
10 All independent pharmacy outlets stocking Celebrity Slim within a group must be a member of Numark and agree to 12 months' membership from date of signup.
11 Should any member pharmacy who accepts the agreement to distribute Celebrity Slim renege on any of the above Probiotec may in its total discretion withdraw supply.
