EPOS analysis shows that correct merchandising and use of point of sale material can increase sales by up to 86 per cent.
Merchandising is a fundamental requirement of any retail environment, to display products in such a way that it generates customer interest and increases sales.
Effective merchandising can:
- Increase impulse and link sales
- Increase scripts business
- Improve price perception
- Increase average customer spend
- Allow you to compete with your multiple competitors
- Increase sales and profit in counter sales
- Improve store layout and appearance
- Reduce stock holding and financial savings
- Create customer friendly layout making it easier to locate products
- Staff knowledge enhanced on categories and products
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Improved sales through staff link selling knowledge and implementation
How can I get started?
We have a range of online resources available to help you get started:
- Space allocation calculator- a suggested merchandising layout based on the number of shelf space available within your pharmacy.
- Core range - a comprehensive list of the top and bottom selling lines within independent pharmacy.
- Planograms - suggested layouts for product categories.
